New Product Launch - National
A name and an almost unique UK brand that has high recognition and products that appear to be timeless where organic product development had maintained sector dominance for over 50 years.
Launching the first new product in eleven years was therefore quite a big deal and had a massive impact on existing and new customers. It had to have standout, reflect the innovation offered by the product but sit comfortably within the brand values that have been so successful in the past.
The GDA team support all areas of the business from offering sector sales support across national site networks, national exhibitions and roadshows to supporting communication throughout the business from internal departments.