Brand Strategy & Execution - National
We’ve all had memorable UK-based holidays and for many they are a regular part of a family holiday year and fiercely protected at all costs.
Capturing this emotional attachment was a cornerstone of the ‘Amazing Memories’ brand strategy developed for Park Resorts, one of the UK’s leading holiday organisations.
The resulting campaign extended from TV and brochures, to direct mail and online activity with sales propositions to support sales for 39 locations nationwide.
All GDA departments were involved covering strategic consultancy, brand positioning, creative execution, photography, artwork and print management to deliver all elements on budget and on time.