As well as marketing, design and promotion another thing we are very passionate about at GDA is food.
In Birmingham we are lucky to have an abundance of street food on our doorstep. Talented food artisans are reinventing the food scene and peoples’ attitudes towards dining experiences with their flavoursome and affordable street food delights.
Many of our team are regular visitors to the weekly ‘Digbeth Dining Club’ which offers a unique post-work bite-to-eat alternative. Street food festivals are popping up around the country with eager foodies flocking to sample some of the most exciting dishes available.
Those reluctant to accept that street food is more than just a passing trend, haven’t heard about the #Ribstock festival, held in Soho back in 2012. It sold out its 700 tickets within the space of just five minutes on Twitter. And this was two years ago, before street food really took off!
It has been so revolutionary it has led to street food no longer being exclusively available at organised festivals. It is rapidly transpiring onto restaurant and bar menus alike. There has been an influx of hot dogs, pork ribs, sliders, burritos and nachos onto menus, to name just a few. The Morning Advertiser highlighted that hot dogs are appearing on 86% more menus than they did last year. Restaurateurs are being forced to become more inventive with their menu offerings – we have seen burgers ranging from ‘The Sunday Dinner’ to ‘The Fajita’ on food menus – as they attempt to keep ahead of the game.
As an agency, we have designed and produced identities and menus for a number of our clients including some great examples of street food at Murrayfield Stadium.
So, you best believe it folks, street food is here to stay.